empowering communities in rural africa is essential to the preservation of elephants and rhinos



Elephants, Rhinos & People (ERP) was founded to preserve and protect Southern Africa’s wild elephants and rhinos through a strategy that is based on rural poverty alleviation. In order to accomplish its mission, ERP carefully selects projects based on their potential to create economic engines for impoverished rural communities in areas adjacent to threatened elephant and rhino populations. Armed with an Ashoka-accredited poverty alleviation model, and by having a multifaceted team positioned to tackle poverty, ERP is able to address the welfare of elephants and rhinos in an unusual but effective manner. ERP brings over 20 years of experience in community relations, poverty alleviation, and impact investment in infrastructure, so as to achieve sustainable, non-lethal wildlife conservation.

Given that the poverty alleviation-based strategy is a medium to long-term proposition, ERP also implements a range of tactical interventions designed to combat the poaching problem, and to improve the welfare of elephants and rhinos in the short term.  These interventions include but are not limited to, elephant relocations, a veterinary emergency response unit and drought relief programs.




100% of your donation goes directly to ERP's fieldwork
ERP's parent company, groupelephant.com, donates 1% of its revenues to cover all of ERP's operational expenses, and to fund projects. This means that 100% of every dollar you donate will go straight into our fieldwork projects.

ERP is run with the discipline of a business, rather than like
a conventional nonprofit

Drawing on the resources in groupelephant.com, we have expertise in building partnerships, executing projects and growing economic wealth, and we apply these skills to the challenge of poverty in rural communities, with reference to elephant and rhino conservation.

ERP works directly with the community
ERP empowers communities that live side by side with wild elephants and rhinos because we believe community members are the only viable long-term solution to the survival of elephants and rhinos.

ERP builds unconventional partnerships
We have no preconceived notions about which players should be involved in this fight, so we seek out partners who are best positioned to help, whether they are businesses, other conservation organizations, governments, or local communities.

Within reason ERP will try anything that may work
We have an appetite for well-managed risk, so we pursue a broad range of potential solutions and rapidly scale the ones that work.

ERP proves every project
By measuring basic impact numbers, providing project details and photos, ERP strives to prove every field project it completes.


There is an urgent need to protect elephants and rhinos from extinction in the wild

Africa’s wild elephant and rhino populations are being driven to the edge of extinction due to the demand for elephant ivory and rhino horn, human-elephant conflict, and wildlife trafficking. Whether trying to protect a herd of threatened elephants or an individual rhino, ERP’s goal is to protect and preserve elephants and rhinos in the wild in Southern Africa, through an innovate rural poverty alleviation-based strategy, as well as through the use of a range of tactical interventions. 

Recognizing that wildlife conservation issues are often framed largely around the impact on biodiversity and not the impact on people, ERP works with poverty-stricken communities that share their land with wildlife.  By building sustainable economic engines for rural communities in areas adjacent to the threatened species, ERP provides viable, non-lethal alternatives to poaching as a source of community income.







Ambassador Program

Join our cause by signing up for the ERP Ambassador program

By becoming an ERP Ambassador, you will be joining a collective force of concerned people around the world, all committed to putting a stop to the exploitation and slaughter of elephants and rhinos, and to changing the lives of rural people in Africa.

After signing up you will be able to access our Ambassador Portal, giving you the unique opportunity to meet other Ambassadors, sign up for volunteer work, and be the first to get project updates.